Analog design for non-designers | Lowell Executive workshop
In 2018, my team and I successfully hijacked one of our yearly executive meetings at Lowell Nordics for one mission alone. That was improving the design maturity of Lowell. And we all agreed that there is no better way to introduce anyone to something unfamiliar than through a game. So we sat down and turned our most popular digital product -My Lowell- into a cardboard puzzle. The goal was to let our executives design their own My Lowell pages by putting the puzzle pieces together on an empty canvas. We thought supporting that with additional components would be just enough. So we created all the necessary materials with their blank canvases. Well, at least we thought we did. Soon after the start, we realized how mistaken we were in overseeing the fact that non-designers are not non-creatives. The results were mind-blowing. Their approach to knowing no limits and creating visual assets they couldn’t find -because we did not provide- on the fly was purely ingenious. At the end of our time, everyone could recognize the joy of design and how collaboration plays a principal role in it. Not to mention, we ended up having a bundle of great ideas to implement on our product.